Executive Vice President
With 15 years of experience in strategic communications, Diana Pisciotta offers clients a keen ability to create and deploy concise and persuasive messaging through media relations, thought leadership campaigns, online communications, direct outreach to key stakeholders and creative marketing programs.
Diana is known for her ability to quickly understand complex issues and develop comprehensive communications strategies to achieve client goals.
The leaders of the firm’s crisis communications team, Diana has successfully managed a range of challenging and high profile issues, including: data breaches, leadership changes, medical errors, regulatory investigations, contentious litigation, financial malfeasance, harassment cases, bankruptcies and criminal indictments. She expertly guides clients through the four key aspects of crisis response: immediacy, transparency, apology and accountability, with a particular focus on preparing clients to address the most challenging issues from both a substantive and communications perspective. She also builds strategies for using traditional and social media to communicate directly with important constituents and implement post-crisis communications to reestablish confidence in the organization. A regular speaker and writer on crisis communications, Diana leads crisis communications workshops and spokesperson trainings for companies and non-profits of all sizes.
In the realm of proactive communications, Diana has particular expertise in the healthcare, life sciences, banking, real estate and professional services fields, representing Children’s Hospital Boston, Morton Hospital, the Federal Home Loan Bank of Boston, The Druker Company, Samuels & Associates, the Home Builders Association of Massachusetts, Thermo Fisher Scientific and the Pine Street Inn. She works collaboratively with clients to identify how communications activities can improve the organization’s operations, relationships, reputation and results. Building on excellent and longstanding relationships with reporters, and an extensive array of non-media communications tools, Diana offers comprehensive strategies for communicating with target audiences. Her strategies have established the positive reputation of new company leadership, retained and acquired customers, improved employee relations, launched new products and services and built an organization’s public brand in a way that is unique and valued.
A member of the Denterlein team for 10 years, Diana previously served as the Communications Manager for Mass Insight/Mass Insight Education, where she focused on Massachusetts education reform and issues of economic competitiveness. Diana also worked with Geri Denterlein for 5 years prior to the founding of the firm; in that role, she managed strategic public policy campaigns for high profile clients, including BankBoston, Harvard Pilgrim, and McLean Hospital, as well as a number of crisis communications clients.
A graduate of Boston College, Diana is a practitioner of Ashtanga yoga, a regular hiker, an avid cook and a supporter of Rosie’s Place, the Greater Boston Food Bank, Pine Street Inn, the Boston Preservation Alliance and the Institute for Contemporary Art